Each one of us has the power to change the world. Just eat Good Food.

When we consume only Good Food, the demand for Good Food increases. When demand increases, farmers are motivated to produce more Good Food.

To produce Good Food, farmers must adhere to our strict guidelines, which require dedicating 50–60% of the land to wildlife and the rest to crops. This approach prevents overworking the land and ensures ample food for wildlife. The use of chemicals or artificial inputs is strictly prohibited in the production of Good Food.

Good Food is only available through The Good Farmers Market

The Good Farmers Market

On August 15, 2023, we set out to create a new model of farmers market that would support farmers in producing Good Food. We started in an abandoned farm in Attappadi, Kerala, joining hands with a small group of farmers.

Attappadi is a major food production hub situated in the heart of a rainforest in Kerala. The region is home to a large number of tribal communities who have been farming the land for centuries.

However, farmers are facing growing challenges in sustaining their livelihoods through traditional farming, leading many to sell their land, which is often transformed into housing developments or resorts.

Our mission is to change this trend by providing farmers with the resources they need to produce Good Food. We offer farmers free farm management services, covering labor and materials. We set up a fully managed farmstead resort on their land at no cost, with 50% of the resort’s profits shared with the farmers.

The PlanetBox Prototype

On september 30, 2023, we created the first working prototype of The PlanetBox.

PlanetBox is a pre-planted smart system designed for anyone, regardless of farming experience, capable of growing a variety of crops. It eliminates the need for soil, addressing soil contamination issues in many areas, and relies on natural methods without artificial chemicals or nutrients, unlike hydroponic systems.

PlanetBox is entirely natural, relying solely on sunlight and water to grow. You don't even need to water it—it's a self-growing, self-watering system, mirroring the balance of our planet's ecosystem.

The boxes are provided free of charge to anyone with a rooftop or backyard space that gets sunlight. Once the boxes are ready for harvest, simply give us a call — we'll collect the produce, pay you the retail market price for the produce, and replace it with a new box.

A great way to make some extra income. Stay tuned for more details.

Paper Street Prototype

Initialized construction of Paper Street prototype.

Paper Street is a concept rooted in our farmsteads — a vibrant hub for food and entertainment where guests can savor delicious meals, enjoy music, movies and live performances, linger as long as they like, and truly relax.

Literally, it is a street composed of kinetic pavements that produce energy through visitors' interactions.

Mission

Our mission is to promote sustainable living, provide engaging entertainment, support responsible tourism, and offer a diverse selection of safe and wholesome food. Good Vibes!

Bringing harmony back to Earth

On Oct, 31, 2024, we launched Project Harmony.

One day a week for your planet!

Project Harmony's mission is to inspire a global initiative where everyone dedicates a day of every week for planting 10 native trees each and commits to nurturing them for a lifetime.

Commencement

Students from various schools took part in the launch of Harmony. The tree saplings were provided by the amazing Isha Foundation.

Our first tree planting event funded by the proceeds of our Drink CO2 beverage. Drink CO2 to reduce your carbon footprint.

If we act now, we can yet put it right.

-David Attenborough